Tuesday, 19 January 2016

The Facebook Effect - Review

The Facebook Effect pretty much is the play by play of the story the Facebook just as Delivering Happiness is on the story of Zappos.

The writer, David Kirkpatrick is a tech journalist and has been covering facebook and others tech company like Google, Yahoo, Microsoft, Apple etc for years. This in effect means that by reading this book you will:
1) Understand the dynamic of tech company today (Google, Facebook, Yahoo, Microsoft).
2) Get some insight on the inside of Facebook, it's culture and how it grows.
3) Get to know Mark Zuckerberg and hopefully absorb some personality from him, mainly the quiet confidence, the ability to have a very long term view, and the Zen-ness in dealing with both crisis and fame.

In retrospect, it is easy to take the success of Facebook for granted. I always known Facebook as the better Friendster but never really remember (until this book) how and why Friendster faded away . I sort of just remember that we lost interest in Frienster, and then Facebook came along.

Notes I took for this book:
1) You can't predict success.
Facebook is never a sure thing until it became one.
No one was sure that it would be popular outside of Harvard until it did.
No one was sure that it would be popular outside college until it did.
There is no indication that it will be accepted by adult community until it did.

2) Step by step, methodical expansion is important.
This is how Facebook avoid becoming Friendster. Friendster over expanded and cause the service to become laggy, which is the big reason of it's demise.

3) Facebook is more powerful than I thought it is.
That data that it has. It knows your identity and hence can sell you ads tactically.
It is also the platform for many application.
Facebook currency may also be huge, look at bitcoin now.

4) Mark Zuckerberg looks at the data when facing crisis. This is a good habit for everyone. When there is a subjective problem, try to find some data, something that can provides an objective feedback on the issue.
(eg Newsfeed fiasco: User hates it, but user activity spikes: hence newsfeed need tweaking, not eliminating)

As many great man, Mark Zuckerberg also has the idea of "doing things that worth doing". It is a recurring theme that great entrepreneur and great people usually has the focus on living for a cause, while the rest of us is living to work for money and to buy stuff. 

One may not have the same status or intellect or vision of great men, but one may still choose to live with the same attitude that great men shares.

Facebook page of The Facebook Effect
Buy at Amazon
Listen with Audible

Do you remember when facebook photo is not a thing and all everyone have is just 1 profile picture?
Do you remember pre-newsfeed days?

Do you remember the days before having a wall?
I can't. I too, have took Facebook as granted.

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