Start with why - Review

Short summary:
Too often we focus on what we do and how we do it, but not why we do it.
Why, is always tell a more focus and more powerful story.

On marketing:
Why does this product existed?
Apple's why is to provide technology in a thought-fully designed way. 1000 songs in your pocket tells a good why. "5GB of space with best price" does not.

On marketing a product, first find those who agrees with your why and are willing to suffer some inconvenient to buy for you. They will be your ambassador.

Interpersonal:
On communicating, on selling, always starts with why something or some action exist. Communicate the why, not what, now how.

Personal:
What is your why of living? Why do you exist? Think about your calling. Know - your - why.

Stats gain:
Intra-personal insight +2
Marketing skill +2
Interpersonal skill +1

Who should read this book?
Everyone. First of all, this book is a joy to read.
This book tries to explain product marketing success and failure by the ability of the company to explain it's why. The example are fun, and it make sense.
This book also makes you think about your goal and strategy of living if you haven't been thinking about it everyday already.
Great book.

Special attribute:
Page turner, thought provoker, rule-book(marketing).

Start With Why official site
Amazon page
Listen with audible